4 The culture clothing co was created in 2024 as an off shoot of 4 the culture records – an independent record label set up in 2020 by inos as a means to help local Hip-hop artists get their music out and heard and has since expanded into one of the most active and respected names in the scene. Championing Hip-hop culture to the fullest, 4TC has been dropping consistent music releases ever since as well as putting on and performing at many events across the UK. 4 The Culture Clothing Co is the next step in our journey.